iadvisory Seminar Series on Doing Business in Emerging China Cities

Doing Business in Emerging China Cities

International Enterprise (IE) Singapore is pleased to present as part of the iadvisory Seminar Series: "Doing Business in Emerging China Cities", a one-day seminar exploring market opportunities in the emerging cities of China.

China's growing emerging cities are making their mark. Many of the cities have been successful in growing their indigenous businesses and attracting Foreign Direct Investment. They have created expanding real estate demand, and domestic and opportunistic cross border investors are developing an active interest in these markets as transparency and liquidity levels improve.

Hear from our distinguished speakers the key issues companies should look for when expanding into China.

Seminar Details

Date	14 November 2008, Friday
Time	8.30am – 5.00pm
Venue	Intercontinental Singapore Ballroom 2 & 3 80 Middle Road Singapore 188966
Fees Include seminar materials, 1-to-1 business clinic & lunch	S$80 (General Public) S$60 (Members of ieConnect and *supporting organizations)

Programme⁺

0830	Registration
0900	Opening Address By Ms Chung Lai Thoe, Group Head,IE Singapore
0915	Market Overview & Opportunities in Emerging China Cities By Ms Wong Wai Cheng, Senior Manager, IE Singapore - Learn about the Bilateral Economic Relationship between Singapore and China as well as the Market Opportunities in Emerging Chinese Cities like Tianjiing and Shenyang. Find out how IE Singapore address the challenges faced by Singapore companies when venturing into China.
0945	China Regulatory & Taxation Update Plus Snapshot On Emerging Cities By Mr Ching Mia Kuang, Managing Partner, SBA Stoneforest - Speaker will share on: Latest FDI Statistics & Investment Catalogue Changes, Accounting and Audit Reporting Requirements, 2008 New Labor Contract Law Update, 2008 Corporate Income Tax Update as well as the Latest Update on Relevant Foreign Exchange Administrative Regulations
1015	Tea Break
1045	Hedging your Financial Risk in China By Ms Karan J Sachdev, Manager, Corporate Risk Advisory, HSBC Global Markets - Singapore - Corporates looking to expand operations into China may potentially find themselves exposed to both foreign exchange and interest rate risks, which could significantly undermine their profitability. The brief presentation aims to analyse and identify optimal solutions to mitigate these exposures.
1115	Leveraging the Changing Landscape of Economic Opportunities in Emerging China Cities By Mr Sunny Chia, Director, International Trade Services, UPS Singapore - The global economic crunch is slowing China's economic growth rate with falling demands from its major trading partners. China is now looking inwards to stimulate consumer spending by importing generally regarded safe and high quality goods. Speaker will discuss effective supply chain strategies for exporting to China's emerging cities.
1145	Practical Tips to Doing Business in Emerging China Cities By Mr Koh Seng Choon, Management Consultant, Christopher Benjamin Consultancy Services - Speaker will share on actual experience in developing business in last two decades in some of the smaller China cities, highlighting actual case studies from the (1) Perspective of an employee tasked with setting up a China business (2) An investor who invest in a promising startup and lost (3) A Management Consultant resolving key business issues in China.
1215	Networking Lunch
1330	Human Capital Issues in China By Ms Jill Malila, Principal and Director of Client Management, Mercer-China
1400	Protection of Intellectual Property Assets: A Snapshot of Emerging China By Ms Elizabeth V Cardoza, Director, CARDOZA IP - The speaker will highlight key elements on intellectual property issues that will impact businesses looking to expand into emerging China cities.
1430	Company Case Study: Manufacturing in China - Meiban's Experience and the current investment climate By Ms Cindy Goh, EVP, Meiban Group Ltd
1500	Connecting Singapore companies to experts: iadvisory Programme By Ms Chan Mei Zhi, Consultant, IE Singapore - Find out how to leverage on the iadvisory programmer, that allows you to tap on external external experts and resources to enhance your global competitiveness.
1515	Tea Break
1545	Using the FTA with China to Grpw Your Business By Mr Edmund Sim, Partner, Hunton & Williams - China has free trade agreements (FTAs) with ASEAN and Singapore covering trade in goods and services, as well as investments. Speaker will review FTA basics and tips that can give your company an advantage, by leverage on the FTAs to expand their business in the emerging China cities.
1615	Company Case-study: Using the Goodrich brand as THE business strategy for Emerging China Cities By Mr Lo Yong Poo, Chief Executive Officer, Goodrich Global Pte Ltd - Branding is THE business strategy for Goodrich Global in the emerging China cities. CEO, Lo Yong Poo shares the Goodrich experience in China and how effective brand management contributes to competitive advantages and growth stability.
1645	1-to-1 business clinics**
1745	End

⁺ Programme is correct at time of print but subjected to change without notice.
**Registration for 1-to-1 business clinic with speakers will be conducted onsite on 14 Nov 2008 and each company is entitled to a 15-minute clinic session with each of the speakers. Slots are limited and on a first-come-first-served basis.

SPEAKER'S PROFILE:

Ms Wong Wai Cheng
Senior Manager, IE Singapore

Ms Wong Wai Cheng is currently the Senior Manager for China Strategic Relations, International Operations Group, IE Singapore. Based in Singapore, her team covers Eastern, Western and Central China, providing market intelligence, in-market assistance and identifying business opportunities to Singapore-based enterprises that are keen to expand into China.

Before joining IE Singapore, Wai Cheng has held senior management positions in several MNCS including Thomson Information, CCH and LexisNexis, covering Asia markets including Malaysia, Hong Kong, Taiwan and China. She has also worked in Hong Kong for 2 years prior joining IE Singapore.

Mr Ching Mia Kuang
Managing Patner, SBA Stoneforest

Mr Ching Mia Kuang co-founded Shanghai Sino-Biz Financial Advisory Company Ltd (predecessor firm of SBA Stone Forest) and currently leads the corporate secretarial, accounting and tax services divisions. In addition, he is actively involved in corporate finance and investment deals. His successful track record includes that of assisting a major investment fund in the divestment of an infrastructure project. He has also assisted several major global clients in securing partnership agreements with Chinese domestic players.

Mia Kuang has been a speaker for wide-ranging interests relating to doing business in China, which include accounting and audit issues, as well as taxation and investment in China

Ms Karan J Sachdev
Manager, Corporate Risk Advisory, HSBC Global Markets - Singapore

As part of the Corporate Risk Advisory team, Karan advises MME and SME clients on managing market risks, including foreign exchange risk and interest rate risk. The team provides its client base with standard and customised risk managment solutions. Karan has worked with the team since 2006.

Mr Sunny Chia
Director, International Trade Services, UPS Singapore

Mr Sunny Chia has more than 15 years experience in the Logistics and Transportation industry and has spent another 16 years in UPS working with both APEC and ASEAN Customs Administrations within the Asia Pacific region in facilitating Global Trade across international borders. He is also very much involved in the work of the Conference of Asia Pacific Express Carriers (CAPEC), the regional Express Industry association to remove impediments to trade

Mr Koh Seng Choon
Management Consultant, Christopher Benjamin Consultancy Services

Mr Koh Seng Choon is the author for 'Element of Success Business', the best seller list in Delhi, India. He holds a dual honours degree in Engineering and Business Administration with first class honours (Sheffield University) and an MSc in Computer Integrated Manufacturing (Cranfield Institute of Technology, United Kingdom). MrKoh was involved with the management of a steel foundry in the UK; and later in the merger and acquisition of businesses in China, Indonesia and the United States He returned to Singapore in 1994 to manage the management consultancy practice of the then Coopers and Lybrand and in 1997 started his own consultancy practice, Christopher Benjamin Consultancy Services.

Mr Koh provides management consultancy services to family managed and small businesses in the area of strategic planning and business development; specializing in developing Chinese businesses in India and India businesses in China.

Ms Jill Malila
Principal and Director of Client Management-China for Mercer.

Based in Shanghai, Jill is responsible for consulting with North American and European multinationals throughout Greater China

§She has over 20 years of experience in human resources consulting with a focus on strategic planning, mergers and acquisitions and total rewards. Previously, Jill was a member of the Client Development team in Philadelphia and spent much of her earlier career as an employee benefit consultant. Prior to joining Mercer, Jill was a Vice President at another employee benefit consulting firm and has also worked for a major accounting firm.

Jill is a graduate from Michigan State University with Honors and holds a Masters of Science from the University of Pennsylvania

Ms Elizabeth V Cardoza
Director, CARDOZA IP

Ms. Elizabeth V. CARDOZA's career in Intellectual Property (IP) spans over more than a decade, first as Singapore Government State Counsel (Examining Attorney, Registry of Trademarks & Patents), and thereafter, as a California Attorney-at-Law, and also as in-house IP Counsel to a leading U.S. software corporation in the Silicon Valley. She focused on domestic and international IP issues, IP negotiations in bilateral and multilateral agreements, and consequential legislative amendments. She currently runs her own consulting and training firm, CARDOZA IP, forcused on optimising IP strategies in Asia-Pacific, and is Adjunct Senior Lecturer at the Communications and New Media programme of the National University of Singapore.

She has spoken on a range of IP issues at many local, regional and international roundtables and conferences, including the IP Academy Singapore, and the International Trade Institute of Singapore (ITIS).

Ms Cindy Goh
EVP, Meiban Group Ltd

Ms Cindy Goh graduated from Nanyang Technological University with a Bachelor in Accountancy. A Certified Financial Analyst, (CFA) she started her career in the financial industry with KPMG and DBS Bank. In 2001, she joined Meiban Group Ltd, a Singapore based  injection molding and manufacturing company. Moving from a Business Development role to Plant Manager and subsequently progressing to Executive Director and now as EVP, she spent the last 6 years living in Shanghai and overseeing Meiban's operations in Eastern China.  

Mr Edmund Sim
Partner, Hunton & Williams

Edmund Sim is the lead partner of the firm's international trade practice in Asia and vice chairman of the American Chamber of Commerce, Singapore. He has advised the Singapore and Thai governments in their FTA negotiations with the US, EU, EFTA, Australia and other jurisdictions. He also has advised private sector clients on customs, trade remedy, rules of origin, investment protection and market access issues involving the USSFTA, AFTA, AICO and AIA. He participated in dispute resolution proceedings under the NAFTA, US-Canada FTA, GATT and WTO. He has been resident in Singapore since 1997 and is a graduate of Dartmouth College and the University of Michigan Law School.

Mr Lo Yong Poo
Chief Executive Officer, Goodrich Global Pte Ltd

Mr Lo Yong Poo was appointed the Chief Executive Officer of Goodrich Global in January 2006 and tasked to develop GG business grand plan and strategy for growth. (Includes B2B & B2C growth, internal restructuring, branding and marketing, human capital building and overseas expansion plan). He established Goodrich Dubai in January 2007 to serve the booming middle east market.

In 2006, as part of B2C business strategy, chaired Brand Management Committee to oversee second brand re-positioning project, to revitalize and position Goodrich as an attractive and emotive end-consumer brand. Goodrich continued to win the 'SPBA Distinctive Brand Award' for another 2 years (2004-2006).Goodrich also bagged the coveted SPBA Citibusiness Regional Brand Award in 2006. Received the 'SPBA Gold Award' for having won the 'SPBA Distinctive Brand Award' consecutively for 3 years.

Piror to this service in Goodrich Global, Mr Lo was in service with the Singapore Armed Forces from 1977 to 2004.

Organised by

Main Sponsor and Strategic Partner



Supported by

Date:
14/11/2008

For more information, please contact:
Organiser: IE Singapore
Contact Person: Customer Service
Telephone no: 1800-IESPORE (437 7673)